Cloud computing is one of the newest and most secure ways of storing and transferring data. Also
called ‘on-demand computing’ or ‘automated computing’, it is the process of using a common
platform or remote server to store data from multiple sources which can be accessed as and when

According to a recent Merrill-Lynch research survey, cloud computing is slated to emerge as a US
$160 billion industry, with about US $100 billion being garnered through business and productivity
applications alone. As markets become bigger and businesses spread throughout the world, the
volume of data generated every day assumes epic proportions. The capacity of individual devices,
however fast or efficient they might be, falls far short of the expectations where storage is concerned.

The need for cloud computing was developed as it was observed that digital devices were not being
used to their optimum, thanks to the rapid and sometimes unequal distribution they enjoyed. Also,
data was being generated in such a large amount that alternate platforms of storage and access had
to be formulated. It would suffice to say that cloud computing is the ultimate amalgam of grid
computing and efficiency computing, a virtual digital bubble of sorts which can make data available
anytime, anywhere.

Mobiles as the latest device for cloud computing

Smartphones have captured the imagination of the digital world. It can be said that these devices
are the remote controls for the future. As a result, future innovations on cloud computing rely
heavily on making servers and platforms easily accessible via these devices. Cloud application
development will be a key feature for businesses wishing to tap into the resources generated by
billions of mobile data users.

Investment in cloud computing is an essential step for businesses to have greater global coverage,
service offering, competitiveness, and price. For instance, IBM recently invested US $8 million to
open is 26th cloud center in Spain, to regain the footing it lost to formidable rivals Amazon and

The focus of digital giants such as Facebook, Google, and others, to connect the entire world on the
Internet and to have virtual devices such as drones reach the farthest reaches of the planet, has
made it increasingly important to invest in cloud computing.

Apart from advantages to businesses with regards to storage and access to data, cloud computing
also has the potential to significantly impact public services. For instance, a recent experiment
featured fitting an ATM machine with a smartphone which generated real-time information about
the current situation of the balances available. Whenever the machine was close to empty,
information was relayed to the cloud server and balance transfer processes were initiated.

Mobile app development also requires a certain degree of infrastructure, maintaining which might
prove costly. Making such infrastructure available to the design team on a cloud platform reduces
costs as well as provides an ability to scale requirement as per demand, leading to the elimination of

Devship provides businesses with intelligent cloud services to handle big data and integrate with
existing systems and power critical systems, using Amazon EC2, Microsoft Azure, VMware’s Cloud
Platform, RackSquare or local data centers.

Devship also provides virtual teams to different businesses depending on their need, thereby helping
them eliminate the risks and costs associated with software development, scaling, and managing a
team of developers. So, if you’re looking to invest in cloud services, get in touch with Devship and
we’ll come up with something tailored for your business. Here’s to intelligent cloud computing!

For more information on how to leverage cloud computing for your business, contact Devship at
425-270- 7096 or at or take a look at our website,

The site is ready, the design looks solid, the support services are ready to go, there’s utter anticipation all around.

Just one problem, there is no/little response. Why?

It is because when you were completely focused and hell-bent upon making an exquisite website, perhaps a work of art, and the world switched to another platform which sadly your website does not cater to.

Customers make the markets, and right now, markets exist on mobile screens.

Responsive web design or simply, the need to develop websites which can easily function on desktops, laptops and mobiles, is the need of the hour. It is estimated that by 2030, more than half of the world’s population that exists on the internet will access it via mobile phones. With the barrage of smart phones that is happening, however, the day might be much closer than we imagine.


Responsive web design has emerged as a significant dynamic for websites due to a variety of reasons. Some of them are:

The sheer volume of mobile-internet users

As already explained, almost all the countries that have a major share of the population accessing the internet through devices such as mobiles, tablets, phablets, i-pads etc. For instance, more than 70% of the internet connected population in US own one or more network enabled devices and use them to access the same.

Quick action

It has been noticed that tablet and smart-phone users spend 50% more on purchases than what regular customers approaching through much more conventional means do. It is the instinctive action which results in such huge positive responses, which helps to earn better revenues.

Information in digestible nuggets

As the access to internet grows, so has the need for information to be available in small pockets which do not contain detailed information. Instead, they focus on direct and small bits of information which mentions clearly what to do and how to do it. This also helps in identifying and segregating active, ready-to-pounce-on-an-offer type of consumers, and the dormant ones.

User preferences

Users do not like to access services through a redirect, and downloading a dedicated application with a limited disk space is unattractive. As a result, a responsive website which can easily acclimatize with different devices through which it is accessed.

Cost savings

It becomes difficult to maintain multiple sites for the same domain due to higher costs as well as regular updates to be run on different platforms. A responsive site, however, cuts down on the costs while earning better brand value.


A well optimized website goes a long way in earning a repeated and loyal clientele. With the current population of smart-phone and other device users to rise exponentially in the future, the degree of responsiveness of a product or service’s website will emerge as a key determinant in ensuring continued progress. It also stands to benefit the businesses due to greater frequency of consumer’s purchases when the product is right at their fingertips, literally!